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Bachelor of Social Communication

The Mass Communication curriculum provides a foundation in mass communication theory that is augmented by practical and professional skills training provided by internship opportunities and practice courses.

As a student in this program, you choose one of three concentrations: Digital Media, Journalism, or Public Relations. You will learn how to develop public relations campaigns, do investigative reports, or write for online media, while studying in classrooms equipped for the convergent world of digital communications. You will learn from knowledgeable faculty and staff who are actively involved in research and professional media activities.

Digital Media Concentration

The digital media concentration prepares students for behind the scenes positions in commercial and non-commercial radio and television, audio production facilities, recording studios, television production companies, educational institutions, advertising agencies, or Industrial or Business settings. Classes on the Digital Media Track include: TV and Radio Advertisement, Media Text and Reporting, Sound Production, TV Production, Web Design, Social Media and Multimedia Reports.

The Journalism concentration

The Journalism concentration prepares students for careers as writers and editors of newspapers, magazines, and online media, or as radio and television reporters, hosts, or correspondents and offers courses in news information, writing and editing, the report, the Multimedia Reports.

The concentration of Public Relations

The Public Relations concentration prepares students for careers in both for-profit and non-profit companies as writers or publicists who develop, design, implement and evaluate public relations campaigns. The course includes the principles of Public Relations, Public Relations and Campaign Management, and Public Deed Relations.

Student Opportunities and Experience

Mass Communications is more than a department. It is a community of faculty, staff, and students who share a passion for all things media, storytelling, and people. Student-run media, newspaper and website, and Television, allow students opportunities and experiences in order to learn their craft. Digital media students produce news programs, sports, movies, and television shows. Journalism students report news, sports, and features for The Panther newspaper and website. Public relations students develop advertising and public relations campaigns for clients of local businesses and non-profit organizations. Widad college web design and social media courses teach students not only how to use media but how to use it effectively. Additionally, the Internship and Practicum programs provide hands-on students with real-world opportunities to work with mentors and employers in the media industries.

Students learn the theory and practice of effective communication through course assignments with an emphasis on critical and analytical thinking. The Department of Mass Communication is located in has a television studio and control room, an audio lab, a video editing suite, a media production computer lab, and student-run, online television, radio and news media. For more articles like this one, click here.